Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
Things you only know as a... Brand Copywriter
Ever wondered what a copywriter really does? We speak to Charlotte, Founder of Media Luxe who lets us in on her top 3 insider scoops on what is really means to be a brand copywriter.
Should I be doing a trade show?
From industry insights and networking to brand feedback and market testing, trade shows can be a great way to grow your business and showcase your products in a beneficial environment. Before committing to one, identify whether exhibiting at a show is the right move for your brand at this stage or not. To help you out, we’ve pulled together a few things to consider and look out for.
How much does PR really cost?
Can I afford PR? This is a question that we often hear from business owners. You don’t have to have ten thousands of pounds to spend per month, however, you will need to have a healthy budget and be prepared to commit long-term.
Awards: how they can grow your business and choosing the right ones
Awards often get overlooked by small businesses but we firmly believe being nominated or winning and award can do great things for your business. Here’s how.
Things only you know as a ... PR Manager
PR Manager Kamala shares her tips on how to succeed at PR and her insider knowledge on what’s she’s learnt working in PR.
Top tips to overcome the fear of public speaking
Public speaking for the first time can be very unnerving (we’ve all been there), and it really is one of those ‘getting used to’ scenarios. We asked some experienced public speakers to give their top tips on how to prepare and overcome that initial fear.
Nail fashion and lifestyle PR: Our tips from Start Up 2019
On Saturday the 19th, our very own community manager Martha, and our PR expert Kam joined Enterprise Nation’s Start Up Fashion 2019 to bring all the do’s and don’t of fashion and lifestyle PR. We’ve rounded up our top tips from the talk.
Making the most of Top Drawer - Our 5 tips
With only a week ahead before Top Drawer, we’ve rounded up some top tips for optimising your time there.
Why you should take control of your PR in 2019
If you haven’t already, taking control of your PR should be on the top of your to-do list as a small business or brand. We’ve listed just a few reasons why.
6 ways to optimise Black Friday for your business
With Black Friday on the horizon, we’ve rounded up our top tips on the best ways to push customers your way and make the most of the worldwide shopping event.
How to find the right influencers for your brand
Influencers are an important part of PR and not something to be laughed at. We’ve compiled our advice on how to find the right influencers for your brand.
Double your website traffic with PR
Think magazine coverage is outdated? We're here to prove you wrong. PR has changed; so has magazine coverage, and the way it leads traffic to your website. Here’s the press you want in 2018.
How Much Does PR With An Agency Really Cost?
PR is an important aspect of brand strategy, but can be costly when outsourced through an agency. We dissect how much an agency would really cost and how you can be successful without one.
Is Online PR More Beneficial Than Print?
Whilst magazine and newspaper coverage can seem prestigious, it can be the case that online coverage can provide more successful results for your brand. We discuss why.
How To Make Sure That Everyone Knows Your Product Has Been Featured In The Press
Gaining coverage is when your hard work finally pays off, but make sure everyone knows your products have been featured in the press as this will create more buzz around your achievement. Here are our top tips how.
GDPR And Your Press List: How To Manage Your PR Dispatch Contacts
GDPR and the rules surrounding it can be a minefield to navigate, but here are some key points to consider when compiling your database of press contacts.
Your 20 Minute Social Media Plan
If you're in charge of multiple activities for your brand, you may not have that much time to dedicate to social. Here's a quick, simple, 20-minute-a-day social media routine that will take your brand to the next level.
Top 10 Boutiques For Lifestyle Products
Oh the lifestyle boutique, that all-encompassing haven of goods convincing you of the necessity for stuff. So in the name of lifestyle lovers everywhere, here’s a round up of the best boutiques going for ’necessities’ and pooch-related purchases. Your next stockist awaits..
Top tips to gain seasonal press
Seasonal features are great for boosting traffic and sometimes even sales, meaning these features need to be on your radar. We have compiled our top tips to gain seasonal press, including knowing your lead times and how to perfect your email pitch.
How To: Craft Your First Press Pitch
Emailing the press can be a minefield, but our PR experts have shared their simple tips to having successful email pitches that can lead to coverage as well as building a relationship with editors.