Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
Elevate your eCommerce imagery
Strong press imagery can be the standout feature that secures your coverage. A picture speaks a thousand words so here’s how to hit your word count.
The PR Dispatch Christmas Gift Guide
Christmas gift ideas curated from our members, with everything from lifestyle to wellness and everything in between.
Three reasons why the press aren’t picking up your pitch
With over 25 years in the PR industry, we’re sharing the three most common reasons why your press pitch has gone unanswered.
What is a press release and when would you use one
This is the only time you need to write a press release and we’re sharing how to write on that actually gets your brand featured.
3 PR lessons to improve your next press pitch
The three things to include in every press pitch. We spent 25 years in PR working with the leading brands, names, and businesses.
3 things not to include in your next press pitch for your eComm brand
The rules for press pitching that you need to follow, curated by a team of PR experts with over 25 years of experience.
Crafting an effective press pitch email for your eComm brand
How to write a compelling press pitch for your eComm brand in 9 easy steps. Stand out from the crowd and secure press coverage, in as little as an hour a week.
Finding the right press publications for your eComm brand: A comprehensive guide
Three steps to finding the best publications and spaces for your eCommerce brand. Create a strategy that works and cut your time spent pitching in half.
How TikTok is Changing Gen Z Shopping Habits
Tik Tok is changing shopping habits, so here is everything you need to know about reaching Gen Z and how they buy.
How PR can help weather low consumer confidence
Gaining press coverage can sway potential customers towards making a purchase decision. This is how PR builds trust and why it matters for eCommerce brands.
PR Dispatch's guide to securing podcast features
PR isn’t just about written features; podcasts are PR too, and a secret tool in your press toolbox. Here’s your guide to pitching and securing spots.
5 ways to use your PR coverage to attract more customers this Christmas
This is how you can use your press coverage to attract more customers this festive season, and make this Christmas your best yet.
What do you need to pitch to the Christmas gift guide press?
Keen to pitch to the Christmas gift guides but don’t know where to start? This is everything you need to put your best foot forward with the Christmas press.
How do you know if your products are right for the Christmas gift guides?
How do you know if your products are right for the Christmas gift guides? Here are the gift guide themes from last year to give you a head start.
How to get your products featured in the Christmas gift guides
This is how to get your products featured in the gift guides in the lead up to Christmas and capture customers at a key trading time of the year.
How to use (and not to use) ChatGPT for your marketing
ChatGPT offers exciting opportunities for businesses to enhance customer interactions and automate various marketing tasks. This is how to use it well and make it work for your brand.
How to find press contacts for the Christmas gift guides
How to find the right press contacts for Christmas and maximise your PR pitches in time for your best Christmas yet.
Should you be pitching to the Christmas gift guides?
Christmas PR should be a core part of your Q4 marketing strategy, so here’s how to capitalise on the Christmas season and how the power of PR can help.
5 things every ecommerce website needs on their product pages
We’re joined by Elle Williamson, founder of The Ecommerce assistant, to talk about the top five must-haves for any ecommerce website's product pages.
The cats of PR Dispatch
In this blog post, we catch up with a few of our members to learn more about their furry feline friends and their unique personalities.