Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
5 ways to increase your sales (other than PR).
If you're struggling with approaching potential customers or are not sure how to get your product out there, we’ve created our top tips to improve your sales performance.
Our top 5 Ethical Publications
Fashion Revolution Week is just around the corner, so we've rounded up the publications you should be targeting to get your ethical products featured. Say goodbye to fast fashion, and hello to a happy conscience.
Contacting the press? Here's what you'll need
Before contacting the press, it’s important to be organised and have exactly what you need to have the best chance of receiving coverage. We’re here to let you know everything you’ll need before emailing editors.
What Are Regular Features?
Regular features are a key part of magazines and there’s a range of ideas to consider when pitching to the editors of these features. We’ve discussed why time of year, deadlines and research are vital before pitching.
PR Secrets: What PR Is(n't)
Often people don’t quite know what PR really is, so we’ve debunked some common myths about how PR works and how it can work for your brand.
5 Top Tips For Writing A Press Release
We discuss the ins and outs of writing a press release, from changing your tone for different publications, having striking visuals and the format of the document.
What You Need to Contact the Press
Contacting the press can be an intimidating process, but we’ve provided a list of exactly what you need before emailing those pitches.
5 Instagram Habits To Maximise Your Chances Of Press Coverage
Instagram is a powerful tool to grow your business and can also be utilised to enhance your chances of gaining press coverage? We’ve put together a list of how you can use Instagram to gain press coverage.
The A-Z of PR Buzz Words
PR can be overwhelming, so to make things easier for you and your brand we have created an A-Z of key PR terms you need to know.
What Is PR?
PR is hard to pin down. Simply put, PR is the way in which brands communicate with the public, but the question, 'What is PR?', is continually evolving alongside demand for a more inclusive industry.
Our 5 favourite independent magazines
We love magazines, and love any excuse to talk about them! Here our 5 of our favourite independent magazines, often too pretty to throw away.
Product Placement Defined
Product placement is an unpaid product feature on a publication shopping page.