Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
The power of a personal brand
Discover three ways Grace Beverley has used her personal brand to scale her businesses effectively.
How Crocs used PR to go from fashion faux-pas to cult classic
Once considered a fashion faux pas, these quirky shoes have now achieved cult status. But how did Crocs pull off this remarkable turnaround?
Is all PR good PR, and the power of personal brand.
Is all PR good PR? In an era where PR transcends press releases, this campaign blurs traditional lines, and is a lesson in effortless brand mastery.
The exact pitch that landed coverage in Grazia
See the full pitch that saw founder, Rosie, featured in ‘The Juggle’, talking about being a founder while on maternity leave.
Take two minutes to increase your chances of coverage by 200%
The one thing that gets overlooked in PR is sending a follow up email. Learn how to send one, when to send one, and when to stop sending them, too.
To gift or not to gift? Three questions you can’t ignore
Christmas gifting for press is sometimes a necessity, but here are the three questions you need to ask to make for successful press gifting.
Elevate your eCommerce imagery
Strong press imagery can be the standout feature that secures your coverage. A picture speaks a thousand words so here’s how to hit your word count.
The PR Dispatch Christmas Gift Guide
Christmas gift ideas curated from our members, with everything from lifestyle to wellness and everything in between.
Three reasons why the press aren’t picking up your pitch
With over 25 years in the PR industry, we’re sharing the three most common reasons why your press pitch has gone unanswered.
What is a press release and when would you use one
This is the only time you need to write a press release and we’re sharing how to write on that actually gets your brand featured.
3 PR lessons to improve your next press pitch
The three things to include in every press pitch. We spent 25 years in PR working with the leading brands, names, and businesses.
3 things not to include in your next press pitch for your eComm brand
The rules for press pitching that you need to follow, curated by a team of PR experts with over 25 years of experience.
Crafting an effective press pitch email for your eComm brand
How to write a compelling press pitch for your eComm brand in 9 easy steps. Stand out from the crowd and secure press coverage, in as little as an hour a week.
Finding the right press publications for your eComm brand: A comprehensive guide
Three steps to finding the best publications and spaces for your eCommerce brand. Create a strategy that works and cut your time spent pitching in half.
How TikTok is Changing Gen Z Shopping Habits
Tik Tok is changing shopping habits, so here is everything you need to know about reaching Gen Z and how they buy.
How PR can help weather low consumer confidence
Gaining press coverage can sway potential customers towards making a purchase decision. This is how PR builds trust and why it matters for eCommerce brands.
PR Dispatch's guide to securing podcast features
PR isn’t just about written features; podcasts are PR too, and a secret tool in your press toolbox. Here’s your guide to pitching and securing spots.
5 ways to use your PR coverage to attract more customers this Christmas
This is how you can use your press coverage to attract more customers this festive season, and make this Christmas your best yet.
What do you need to pitch to the Christmas gift guide press?
Keen to pitch to the Christmas gift guides but don’t know where to start? This is everything you need to put your best foot forward with the Christmas press.
How do you know if your products are right for the Christmas gift guides?
How do you know if your products are right for the Christmas gift guides? Here are the gift guide themes from last year to give you a head start.