In 2022, a PR agency told Aimee Smale that OddMuse wasn’t interesting enough, which led her to make the decision to take PR in-house - the best move for the brand.

In an age where we are seeing more artificially generated content, this is how brands keep their feet planted on the ground.

This is how REFY became a household name and burst onto the PR scene overnight, and now they dominate the headlines. 

Discover three ways Grace Beverley has used her personal brand to scale her businesses effectively.

Once considered a fashion faux pas, these quirky shoes have now achieved cult status. But how did Crocs pull off this remarkable turnaround?

Is all PR good PR? In an era where PR transcends press releases, this campaign blurs traditional lines, and is a lesson in effortless brand mastery.

See the full pitch that saw founder, Rosie, featured in ‘The Juggle’, talking about being a founder while on maternity leave.

The one thing that gets overlooked in PR is sending a follow up email. Learn how to send one, when to send one, and when to stop sending them, too.

Christmas gifting for press is sometimes a necessity, but here are the three questions you need to ask to make for successful press gifting.

Strong press imagery can be the standout feature that secures your coverage. A picture speaks a thousand words so here’s how to hit your word count.

Christmas gift ideas curated from our members, with everything from lifestyle to wellness and everything in between.

With over 25 years in the PR industry, we’re sharing the three most common reasons why your press pitch has gone unanswered.

This is the only time you need to write a press release and we’re sharing how to write on that actually gets your brand featured.

The three things to include in every press pitch. We spent 25 years in PR working with the leading brands, names, and businesses.

The rules for press pitching that you need to follow, curated by a team of PR experts with over 25 years of experience.

How to write a compelling press pitch for your eComm brand in 9 easy steps. Stand out from the crowd and secure press coverage, in as little as an hour a week.

Three steps to finding the best publications and spaces for your eCommerce brand. Create a strategy that works and cut your time spent pitching in half. 

Tik Tok is changing shopping habits, so here is everything you need to know about reaching Gen Z and how they buy.

Gaining press coverage can sway potential customers towards making a purchase decision. This is how PR builds trust and why it matters for eCommerce brands.

PR isn’t just about written features; podcasts are PR too, and a secret tool in your press toolbox. Here’s your guide to pitching and securing spots.