ChatGPT offers exciting opportunities for businesses to enhance customer interactions and automate various marketing tasks. This is how to use it well and make it work for your brand.

Are you in a marketing role and are looking to enhance your existing skillset? Want to future-proof your career? Then upskilling could be the way to go. In this blog post, we look at how adding PR to your role and CV, can help future-proof your career.

We get that it’s tempting to go ahead with paid features. Who doesn’t want to see their brand gracing the pages of a well-established magazine? However, as lucrative as it might seem, we always advise businesses to steer away from advertisements or advertorials. In this blog post, you’ll find out why.

While we know the stress around the current economic uncertainty continues to grow, consumer trends are in your favour and there are ways you can proactively respond to inflation. In this blog post, we take a look at why small businesses are in a great position right now and why PR is crucial to keep your business going in 2022.

What actually is PR? And why should it be part of your strategy?

In this blog post, we take a closer look at the different types of PR, while exploring its many benefits.

Portrait and lifestyle photographer Carmel King shares her secrets on how to create your brand’s visual identity and the 5 photos you must have.

After a series of (well deserved) award success, our founder and director Rosie has gained some valuable experience in the world of competition. She shares her tips on how to make the most out of these opportunities.

Instagram continues to be one of the most successful social platforms for brands to use for growth and development. Here’s a few ideas as to how you can take full advantage of Instagram stories for your brand.

Regular features and seasonal features can vary greatly, so it’s important to know the difference and know which features are right for your brand.

If you're struggling with approaching potential customers or are not sure how to get your product out there, we’ve created our top tips to improve your sales performance.

Fashion Revolution Week is just around the corner, so we've rounded up the publications you should be targeting to get your ethical products featured. Say goodbye to fast fashion, and hello to a happy conscience.

Before contacting the press, it’s important to be organised and have exactly what you need to have the best chance of receiving coverage. We’re here to let you know everything you’ll need before emailing editors.

Regular features are a key part of magazines and there’s a range of ideas to consider when pitching to the editors of these features. We’ve discussed why time of year, deadlines and research are vital before pitching.

Often people don’t quite know what PR really is, so we’ve debunked some common myths about how PR works and how it can work for your brand.

We discuss the ins and outs of writing a press release, from changing your tone for different publications, having striking visuals and the format of the document.

Contacting the press can be an intimidating process, but we’ve provided a list of exactly what you need before emailing those pitches.

Instagram is a powerful tool to grow your business and can also be utilised to enhance your chances of gaining press coverage? We’ve put together a list of how you can use Instagram to gain press coverage.

PR can be overwhelming, so to make things easier for you and your brand we have created an A-Z of key PR terms you need to know.

PR is hard to pin down. Simply put, PR is the way in which brands communicate with the public, but the question, 'What is PR?', is continually evolving alongside demand for a more inclusive industry.

We love magazines, and love any excuse to talk about them! Here our 5 of our favourite independent magazines, often too pretty to throw away.